Recently, on some short video platforms, you will see such a "horrifying" scene from time to time: the camera sweeps across a room, with dozens of computers placed on the table, and the anchor on the screen is selling goods live online in real time, but the accompanying text is shocking It read: "It's so scary. The 200-square-meter live broadcast base is empty. It's all live broadcast by AI digital people." However, when the camera focused on the computer screen and looked carefully, the anchors who appeared in the camera were as lifelike as real people. .

Since the emergence of ChatGPT, it has once again aroused people's attention and heated discussion on artificial intelligence. Many industry fields have also accelerated their attempts to become "intelligent". In the field of live streaming, this kind of "AI digital human anchor" has appeared. The reporter noticed that in some companies in Jinan, AI digital anchors have begun to replace real people in live broadcast rooms.

Whose job will AI "steal" this time? Some companies in Jinan are using "AI digital human anchors" to replace real people and appear in live broadcast rooms.

Virtual anchors are on duty in batches

"The digital human live broadcast has been tested for three days and is very stable. There are no system problems or platform violations." Chen Lei, general manager of Maimang New Media, has been working in the field of self-media for more than ten years. When the "AI digital human anchor" appeared, He keenly captured this new trend.

Chen Lei introduced that digital people are not a new term. Previously, Luo Tianyi, Liu Yexi, etc. were all popular virtual idols, but they are still different from the currently popular digital people anchors.

AI digital people, also called "2D hyper-realistic digital people", have an image that is closer to ordinary people. If you don't identify it carefully, you can easily mistake it for a real person. "With the help of AI technology, you can generate a virtual digital person, or you can 'clone' a real person." Chen Lei reminded, "Compared with the former, the latter will have risks such as infringement of portrait rights."

A few days ago, Chen Lei officially introduced the "AI Digital Human Anchor" into the live broadcast room. "Various water parks will soon become consumer hotspots. We hung a group purchase link in the live broadcast room, and then used the 'AI Digital Human Anchor' to automatically explain. "

Chen Lei also pointed out that at present, the functions that "AI digital human anchors" can achieve are still very limited. In form, they are more like a "recording and broadcasting". The most straightforward term is the "mouth substitute" of the real anchor, "a single digital anchor" Human effects are limited, and many companies now allow many digital anchors to be online at the same time.”

24-hour live broadcast without sunset

In Chen Lei's view, the reason for choosing "AI digital human anchor" is very simple, it is cheap.

Over the years, anchors with goods delivery have become a regular position in many companies. Reporters have seen from some recruitment platforms that the monthly salary for recruiting an anchor in Jinan ranges from a few thousand to tens of thousands. "This is just a basic salary, and there is usually a commission." Chen Lei said that if you want to recruit experienced and mature anchors, it is even more difficult. "The labor cost of the company is very high."

Compared with this, the advantages of "AI digital human anchor" are particularly obvious. The reporter's search found that currently on the market, the annual service price of digital human anchor business generally ranges from several thousand yuan, and the most expensive ones are only tens of thousands of yuan. , some are even as low as a few hundred yuan, and the main theme is "hard work and no complaints", which can carry goods 24 hours a day, 365 days a year, without having to pay five insurances and one fund, let alone get commissions.

However, Chen Lei also admitted that after testing, the "AI digital human anchor" can indeed solve the problem of anchor manpower, but it puts forward higher requirements for operations. "If there is no one to guide in the comment area and only rely on digital human anchors, it will actually be very difficult." It’s difficult to convert.”

Therefore, Chen Lei believes that "AI digital human anchors" are not perfect and should be viewed rationally at present. "It cannot completely replace people, but can only replace some 'novice' anchors."

Digital people bring new business opportunities

Recently, the Douyin platform released the "Platform Specifications and Industry Initiatives on Artificial Intelligence Generated Content", which responded to common public concerns such as virtual human live broadcasts, AI-assisted generated content, and whether traffic supports AI content, and made corresponding decisions. constraint.

"The industry generally believes that this is a free pass issued by the platform, and the constraints also mean norms. More platforms will follow up and express their attitudes." Chen Lei said that "AI digital human anchors" may usher in a new era. Faster adoption.

So far, many major Internet companies have entered the game. At the end of February this year, Tencent released the AI intelligent creation assistant "Tencent Zhiying", which focuses on everyone being able to create digital people; and as early as last year's Baidu World Conference, in the "Baidu APP Digital The "People Plan" proposed to achieve "one digital person per capita". The commercial departments in Nanjing and other places have launched digital people-related entrepreneurship plans to help merchants develop online.

Chen Lei also shared the latest digital human anchor business in his circle of friends. At a welfare price of 2,980 yuan, you can get 60 minutes of time, 20 shared digital human anchors for one year, and a free online learning course, 1 pair 1Technical service support.

"Many concepts used to be a gust of wind, but currently the industry is generally optimistic about 'AI digital human anchors'." Chen Lei also boldly predicted that digital humans may become the company's standard feature in the future.